If you’re in Boston for a conference at the Hynes Convention Center, chances are your schedule is packed—sessions, networking, dinners, and everything in between.
But every conference has its in-between moments. A free afternoon. A long lunch break. A gap before your next event.
That’s where Back Bay comes in.
And just a few steps from Hynes, you’ll find one of the most unique retail experiences in the neighborhood: Rooted In.
Step Outside the Convention and Into Back Bay
The Hynes Convention Center sits in the heart of Back Bay, one of Boston’s most walkable and vibrant neighborhoods.
Within minutes, you can:
- Shop along Newbury Street
- Grab a coffee and people-watch at a café
- Sit down for a great meal
- Head toward Fenway for a Red Sox game
- Or simply explore one of the most iconic areas in the city
Rooted In is right in the middle of it all—making it an easy addition to your day, whether you have 20 minutes or a full afternoon.
Staying Nearby? You’re Already Close
Many conference attendees stay within walking distance of the Hynes Convention Center—and that puts you just minutes from Rooted In.
We’re conveniently located near:
- Boston Marriott Copley Place
- Sheraton Boston Hotel
- Westin Copley Place
- Hilton Boston Back Bay
- Courtyard Boston Copley Square
If you’re staying in Back Bay, you’re likely just a short walk from Newbury Street—making Rooted In an easy stop before or after your day.
A Different Kind of Boston Experience
If you’re visiting from out of town, you’re probably looking for things to do that feel distinctly “Boston.”
Rooted In offers something a little different:
- A thoughtfully designed retail space
- A welcoming, modern atmosphere
- A knowledgeable team ready to guide you
It’s not just a quick stop—it’s an experience that fits naturally into your time in the city.
Designed for Convenience (Especially Between Sessions)
Conference schedules don’t leave much room for complexity.
That’s why Rooted In focuses on making the experience simple and efficient:
- Quick in-and-out visits if you’re short on time
- A streamlined shopping experience
- Multiple payment options, including credit cards, Apple Pay, and debit
And with hours from 10:00 AM to 11:00 PM, seven days a week, you can stop by:
- Before your first session
- During a midday break
- After dinner or evening events
A More Elevated Option: The VIP Experience
If you have a little more time—or you’re with colleagues or clients—you can take it a step further.
Rooted In offers a Private VIP Shopping Experience, designed for a more relaxed and personalized visit.
The VIP Room includes:
- One-on-one guidance from a dedicated budtender
- A quieter, more private setting
- A curated, elevated experience
It’s a great option for:
- Small groups attending conferences together
- Hosting clients in a unique setting
- Turning a quick stop into something more memorable
A Welcome for Conference Attendees
If you’re visiting the Hynes Convention Center, be sure to bring your conference badge with you.
Our team offers a special in-store experience for conference attendees, designed to make your visit even more seamless and personalized.
Just let us know you’re in town for an event—we’ll take it from there.
Make It Part of Your Back Bay Routine
In between sessions, Boston opens up.
You can:
- Walk Newbury Street
- Stop for coffee or lunch
- Explore the neighborhood
- And add something unexpected to your day
Rooted In fits naturally into that flow.
It’s not something you need to plan your day around—it’s something that enhances it.
Easy to Find, Easy to Visit
Rooted In is located just a short walk from the Hynes Convention Center, right on Newbury Street.
No complicated directions. No long travel time.
Just step outside, head down the street, and you’re here.
See You Between Sessions
Conferences bring people to Boston from all over the world.
Rooted In is here to be part of that experience—whether you have a few minutes or a few hours.
When you step out of the convention center, Back Bay is waiting.