Cinco de Mayo is often seen as a moment of celebration—but at its core, it’s about culture, resilience, and community. At Rooted In, those values aren’t seasonal. They’re part of what shapes how we curate our shelves, partner with brands, and show up in Boston every day.
Located on Newbury Street in the heart of Back Bay, Rooted In is proud to feature cannabis brands that reflect real stories, lived experience, and cultural identity—especially those rooted in Mexican and Latino heritage.
More Than a Holiday: Honoring Culture Through Cannabis
Cinco de Mayo offers a moment to recognize the influence of Mexican culture—not just historically, but in modern industries like cannabis.
Today, many of the most exciting brands in cannabis are being built by founders who bring culture, community, and purpose into everything they create. These are brands that don’t just focus on products—they focus on representation, storytelling, and impact.
At Rooted In, we intentionally seek out partners who align with that vision.
Featured at Rooted In: Culture-Driven Cannabis Brands
Advanced Cultivators: Built From Heritage and Hustle
One of the standout brands currently featured at Rooted In is Advanced Cultivators—a team deeply connected to Hispanic heritage and driven by discipline, craft, and resilience.
Their philosophy is clear: no shortcuts, no hype—just real work and real results.
That mindset shows up in everything they do:
- Precision cultivation
- Thoughtful strain selection
- A focus on consistency and quality
Their story reflects something bigger than cannabis—it’s about building something meaningful from the ground up and carrying forward a legacy of hard work and community.
SHOP ADVANCE CULTIVATORS
QIC House: Culture, Identity, and Community Impact
Rooted In is also proud to carry QIC House, a Queer and Chicano-owned cannabis brand that is redefining what inclusion looks like in the industry.
Built by the team behind Queer in Cannabis, QIC House centers:
- LGBTQIA+ voices
- Latino heritage
- Community reinvestment
Their products are designed around real-life experiences—social, creative, and reflective—making cannabis more approachable and intentional.
Even more importantly, the brand actively gives back, supporting organizations and programming that strengthen local communities across Massachusetts.
SHOP QIC HOUSE
Rooted In Back Bay: Where Culture Meets Everyday Experience
Whether you’re a Boston local, a student, or visiting the city, Rooted In offers an experience that feels both elevated and approachable.
We’re located on Newbury Street, surrounded by:
- Restaurants and nightlife
- Hotels and shopping
- Cultural landmarks across Back Bay, Fenway, and Downtown Boston
Cannabis today is part of a broader lifestyle—something that fits alongside how people unwind, socialize, and explore the city.
At Rooted In, we focus on making that experience seamless:
- Thoughtfully curated selection
- Knowledgeable team
- Modern retail environment
A Year-Round Commitment to Community and Culture
Cinco de Mayo may be a moment—but the values behind it show up year-round.
At Rooted In, that means:
- Partnering with brands that reflect diverse communities
- Supporting founders with real stories and impact
- Creating a retail space that feels welcoming and inclusive
The goal isn’t just to sell cannabis. It’s to build something that reflects the people and communities around us.
Visit Rooted In on Newbury Street
If you’re exploring Boston—or just moving through your daily routine—Rooted In is right where you need it to be.
Stop by and discover brands that bring more than just products to the shelf.
Visit us at 331 Newbury St shop in-store or place a pre-order. Check out our Events Calendar to see who’s rolling with us on Newbury St.
