Mother’s Day in Boston isn’t just about brunch reservations or finding the perfect gift—it’s about recognizing the women who keep families, communities, and entire ecosystems moving forward every single day.
In neighborhoods like Back Bay, Beacon Hill, Fenway, Roxbury, and Dorchester, motherhood often looks like a balance between work, family, and community. It’s early mornings, full calendars, and showing up—for kids, for neighbors, and for something bigger.
At Rooted In, that balance isn’t abstract. It’s part of who we are.
Rooted in Family, Built in Community
Two of Rooted In’s founders, Joanne and Rokeya, are not only business owners—they’re mothers raising their children right here in the communities they love.
Joanne is the mother of a 10-year-old son who keeps her on her toes with a mix of fencing, math, and baseball. Like many parents, her days are shaped by school schedules, activities, and finding time to be present through it all.
Rokeya is raising two daughters, ages 9 and 4, navigating the different rhythms that come with each stage of childhood while continuing to build and lead within her professional and community work.
Together, they represent something that’s familiar to many Boston families: women who are not only raising children, but also contributing to their communities through small business ownership, social giving, political engagement, and creating workplaces that prioritize dignity and respect.
What Motherhood Really Looks Like
For many women, especially working moms, there isn’t a clear line between roles.
It’s not just:
- Work
- Family
- Community
It’s all of it, happening at once.
A typical day might include:
- Getting kids ready for school
- Managing a full work schedule
- Coordinating after-school activities
- Staying connected to family and community
And somewhere in between, finding a moment to pause.
Making Space to Reset
That pause looks different for everyone.
For some, it’s a walk through the Public Garden.
For others, it’s a quiet moment after the house settles down at night.
And for many adults, cannabis has become one of the tools they incorporate into that time—something that helps them unwind, shift focus, or simply slow down.
In Massachusetts, cannabis is part of a broader conversation around wellness, balance, and personal routine. For busy parents, it’s often less about indulgence and more about creating a moment of separation between the demands of the day and the time needed to recharge.
A Familiar Stop Along Newbury Street
Located on Newbury Street in Back Bay, Rooted In is part of the daily rhythm of the neighborhood.
Whether it’s between errands, after work, or during a walk through the area, many customers stop in the same way they would at any other local business—looking for something that fits into their routine.
At Rooted In, the experience is designed to feel approachable and supportive:
- A curated selection of products
- A knowledgeable team available to answer questions
- A comfortable environment to explore options
Thoughtful Choices for Different Moments
For those who choose to incorporate cannabis into their routine, different formats can support different needs:
- Edibles are often chosen for a longer, more gradual experience
- Low-dose options can be helpful for those looking to ease into something new
- Vapes or flower may offer a more immediate, short-duration experience
The right choice depends on the individual—and for many, it evolves over time.
Supporting the People Who Support Everyone Else
Mother’s Day is a moment to recognize the people who give so much of themselves throughout the year.
In communities across Boston, that includes women like Joanne and Rokeya—mothers who are raising families while also building businesses, creating jobs, and contributing to the neighborhoods they call home.
It also includes the countless other mothers who are balancing work, family, and everything in between.
Taking a Moment for Yourself
Whether it’s a walk, a quiet evening, or simply stepping away from a busy day, taking time for yourself matters.
For those visiting Newbury Street this Mother’s Day weekend, Rooted In is one of many places that can be part of that moment—easy to access, centrally located, and built with the community in mind.
Visit Rooted In
Visit us at 331 Newbury St shop in-store or place a pre-order. Check out our Events Calendar to see who’s rolling with us on Newbury St.
331 Newbury Street, Boston, MA
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