Boston is about to take center stage as part of the FIFA World Cup, welcoming fans from around the world for one of the biggest global sporting events.
Whether you’re here for a match, watching from the city, or just soaking in the atmosphere, one thing is certain:
You’ll want to experience more than just the game.
If you’re looking for one of the best neighborhoods to explore between matches, start in Back Bay—and make your way to Newbury Street.
Back Bay: Boston’s Most Walkable Experience During the World Cup
While matches may take place outside the city, Boston itself will be buzzing—especially in Back Bay.
Within a few blocks, you can:
- Walk historic streets and brownstones
- Shop along Newbury Street
- Grab coffee, cocktails, or a full dinner
- Head toward Fenway Park and the surrounding area
- Take in one of the most iconic neighborhoods in Boston
Back Bay offers the perfect mix of energy and accessibility for visitors looking to explore between World Cup events.
A Unique Stop on Newbury Street
Right in the heart of Back Bay, you’ll find Rooted In, a locally owned cannabis dispensary designed to offer a welcoming, modern retail experience.
For visitors, it’s a chance to:
- Explore a different side of Boston’s retail scene
- Step into a thoughtfully designed space
- Connect with a knowledgeable team
Whether you’re new to cannabis or experienced, the focus is on making your visit easy and comfortable.
A Convenient Stop During a Packed Schedule
World Cup travel comes with tight schedules—travel time, watch parties, reservations, and events.
Rooted In is designed to fit seamlessly into your day:
- Located directly on Newbury Street
- Easy to stop in while exploring Back Bay
- Streamlined, efficient shopping experience
And with hours from 10:00 AM to 11:00 PM, seven days a week, you can visit:
- Before heading out for the day
- Between activities
- After dinner or evening events
Payment Made Simple for Visitors
Traveling internationally or out of state often means navigating unfamiliar payment systems.
At Rooted In, we offer:
- Credit card payments via mobile integration
- Apple Pay and digital wallet options
- Debit card support
This makes the experience feel familiar and straightforward—especially for visitors who may not expect it.
Elevate the Experience: The VIP Room
If you’re traveling with friends, clients, or a group, you can turn your visit into something more personalized.
Rooted In offers a Private VIP Shopping Experience, designed for a more relaxed and curated visit.
The VIP Room includes:
- One-on-one guidance
- A private, comfortable setting
- A tailored experience based on your preferences
It’s an ideal way to add something memorable to your time in Boston.
Make It Part of Your World Cup Experience
The FIFA World Cup is about more than just the matches—it’s about the energy of the cities, the people you meet, and the experiences you create along the way.
In Boston, that experience lives in neighborhoods like Back Bay.
You don’t need a full itinerary—just step outside, explore, and let the city unfold.
Easy to Get Here from Anywhere in Boston
Whether you’re staying downtown, in the Seaport, or near Fenway, getting to Back Bay is simple:
- 10–15 minutes by car from most central neighborhoods
- Accessible via public transit
- Walkable from many hotels and attractions
Visit Rooted In
If you’re visiting Boston during the FIFA World Cup and looking for something to do between events, Rooted In offers a unique and approachable experience right on Newbury Street.
